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Our Story

‘In our diamond world, clients are always our most valuable asset’

Delavar Jewelers, est. 1948

The Original

DeeJay Jewelers evolved from the jewelry business my father established in 1948. As a kid, I spent many hours hanging around my dad's store. Although I was supposed to stay out of the way, I remember peeking over the glass countertops on tiptoes, curiously trying to catch a glimpse of what was going on. As a teenager, I worked weekends and holidays by my father's side, and that experience sparked a passion in me that would eventually guide my life journey. I learned diamond expertise and communication skills from my father, but more importantly, he taught me strong business ethics, fairness and integrity. 

Delavar Jewelers, Inc. est. 1984

2nd Generation

After completing our education and training in diamonds, my brother and I established Delavar Jewelers, Inc. in Los Angeles, with a retail location in the infamous and historic Downtown Los Angeles Jewelry District. When an opportunity to transition into the wholesale area of the industry presented itself to us, we jumped and invested in it wholeheartedly. 

Delavar Jewelers grew to be a national supplier of 14k gold mountings and settings, with wholesale offices in both Los Angeles and New York. For decades, we travelled extensively, promoting our jewelry line at national and international Trade Shows, and visiting retail jewelers in person. We earned a stellar reputation among our colleagues and peers within the jewelry industry, and our grit and determination was rewarded with a profitable, stable business.

Delavar Jewelers, Inc. 2002


When foreign imports laws changed the face of US industry in 2001, the massive influx of new global suppliers unexpectedly forced many small businesses out of their livelihoods. As the demand for our 14k gold mounting and settings waned, we knew we had to rethink our business strategy to avoid the same fate. With more hard work and commitment, we successfully restructured and rebuilt our manufacturing business, one stone at a time.

D.B.A. DeeJay Jewelers, est. 2004

We first established our Direct-to-Consumer business model through eBay, and built up a 5-Star Top Rated Seller reputation as DeeJay Jewelers. Over the last 20 years, we've channeled our experience and knowledge of jewelry mountings into perfecting our Tennis Jewelry Collection. We’re now a husband and wife team, who continue to build on the solid foundation of my father’s ethics - fairness and honesty. Our Los Angeles factory and wholesale office is home to a passionate, talented team of local artisans and skilled craftsmen, who collaborate to create our stunning, yet wearable, masterpieces.

We're proud to offer our handcrafted, USA-made line of luxurious diamond tennis necklaces, bracelets, and earrings - for your joy and your budget. 

Eddie Delavar,

Delavar Jewelers, Inc. 

d.b.a. DeeJay Jewelers



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